Behind the Klu
Where your purchase becomes purpose.
You didn’t just buy a hoodie.
You joined a movement.
At noKlu, we don’t just talk about mental health — we build things that actually help. That’s why part of our profit goes into our non-profit fund, fully focused on real-world mental health support.
But we’re doing it differently.
No vague donations. No black boxes.
You choose where the money goes.
How it works
Every month, we collect a portion of our profits and place it into the noKlu fund.
From there, things get interesting:
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People from the noKlu community submit their ideas
Projects to support mental health. Big or small. Raw and real.
Think: youth centers, mobile therapy sessions, safe creative spaces, or one person’s fight to rebuild their life, you name it. -
You get to vote
Everyone who ordered from noKlu gets a say.
We’ll email you the short list. You read the stories. You choose what matters most. -
We fund what you choose
Publicly. No vague “support mental health” slogans.
Just real impact, selected by real people.
Behind the Klu is the system we built to give back.
Every product sold contributes to a shared donation fund.
This fund is managed by noKlu, but guided by you.
Customers get voting rights.
We collect project ideas.
You decide where the money goes.
All donations, votes and results are published online.
So you can always see what’s happening — and why.
No hidden agendas. Just real support. This is behind the Klu.