And there it was..
The brand is deeply rooted in the founders' decade-long friendship. While Warren maintained a stable mindset, Jonas struggled with his mental health, and Warren’s calm support played a significant role in helping Jonas.
Their creative bond, formed through shared experiences like tattoo sessions and late-night discussions, led to the creation of noKlu. The brand symbolizes unity and the message that no one is alone in their struggles.
It reflects the idea that while many people may feel lost or without direction (“no clue”), together, they can overcome challenges. The name "noKlu" came to Jonas when he was searching for the right brand name and realized the significance of the word "clue"—representing the search for understanding, much like the journey through mental health.
Ultimately, noKlu aims to be a brand for those who resonate with its message: “No clue, together we do.”
Noun clue (plural clues)
- (now rare) A strand of yarn etc. as used to guide one through a labyrinth; something which points the way, a guide. quotations ▼
- Information which may lead one to a certain point or conclusion. Give me a clue because the question is too vague.
- An object or a kind of indication which may be used as evidence. The detectives were looking for some clues at the scene of the crime.
- Insight or understanding ("to have a clue [about]" or "to have clue". See have a clue, clue stick) I had little clue that I was being carefully monitored by the CCTV.
The name "noKlu" is pronounced /kluː/. It embodies the essence of the brand, closely tied to mental health.
Many people feel lost, unsure of what to do, or still searching for life’s answers. This idea formed the foundation of noKlu, symbolizing the journey of two best friends—one uncertain about himself, the other unsure of how to help.
Through love and friendship, they succeeded together.
“The brand’s message is clear: while no one may have all the answers, together, we can find our way.”